Pursuit
A luxury digital agency with a focus on real estate.
Associate Director of Social Media
Client Relationship Management. Project Management. Data Analytics. Media-based Insight Tools. Team Leadership. Pitching & Presentations. Training & Development. Lead Generation. Audience Engagement. Content Development (Graphic Design, Video Editing, Motion Design, Copywriting). E-mail Marketing. Website Design. Branding. Paid Ads (Social, Print, OOH, Digital). Social Media Management
As the Associate Director of Social Media at Pursuit, I lead content strategy and curation while consistently driving new business acquisition and providing white-glove client service to our high-profile clients in key North American markets.
My extensive experience and proven track record enable me to effectively manage a team of Social Media Managers, Coordinators, and Interns. I am dedicated to providing continuous training and development opportunities to ensure the growth and success of my team.
I have championed numerous prestigious real estate developments, including The Centrale, SELENE, Madison House, Rose Hill, 425 Park Avenue, Zero Irving, 40 East End, Terminal Warehouse, RXR Grand Central, and Gotham Point.
*All assets and design materials are owned by their respective developments.
Compelling Content for Successful Brands
AWARENESS
Facebook / Instagram / Twitter / TikTok / LinkedIn content to catch target audience
Hashtags, geotags, relevant keywords, and trending topics to increase reach
Partnerships with influencers, local businesses, and other industry leaders
Paid advertising and targeting campaigns to increase reach, impressions, and engagement
ENGAGEMENT
Proactive community engagement via timely responses to comments and direct messages and A/B testing multiple engagement strategies
Utilization of user-generated content, testimonials, and reviews
Valuable content via posts, reels, stories, and videos paired with an appropriate CTA
LEAD GENERATION
QR codes with UTM-tracking
Targeted social media ad campaigns
Email marketing campaigns
Custom landing pages
NURTURING
Specialized email marketing campaigns
Evergreen posts on social to gauge the temperature of the target audience
CONVERSION
Compelling CTAs on all marketing materials
Design retargeting ads on social
Measure and analyze data
RETENTION
Staying connected with existing residents via social media and providing excellent customer service
Providing luxury concierge experiences to current residents, ultimately encouraging engagement on social
Reels & Influencer Partnerships
Created and executed effective communications strategy deliverables for the agency’s marquee clients, including audience journeys, campaign timelines and ecosystems, engagement frameworks, tactical briefs, and moments strategies.